With the Buyer's Market show just a few weeks away I am spending most of my weekends getting ready. I had once thought that once I came up with a booth display - I would be done. Not true. There is a constant need to reinvent, redesign, and solve problems in general.
Last year I shipped my booth to Philadelphia from Atlanta. The cost was amazingly competitive on the way there and I was shocked to find the price quite different on it's return. I have learned to truly appreciate the concept; light as a feather. This year I will be driving to the show but later in the summer I have a show in Las Vegas, knowing that, I am challenging myself to design a beautiful booth at a bargain price and as light as I can possibly keep it. When you are paying per pound; every ounce counts!
The cost to purchase jewelry display items always amazes me. It seems you will either find selection at a high price or no selection at a low price. In addition I found using busts and general jewelry display items in my case has a crowded look. This year I spent a lot of time thinking about how to create a cleaner look and of course to keep it light.
This is the first step leading to the new design. I'm really excited as it looks like it is going to turn out well. I purchased floral arrangement foam and spray painted them black. They now almost look like charcoal or stone. Very cool. I am going to use these as risers to create different levels in the cases. On the top of each riser I am using colored foam board in white and black cut in squares. The jewelry will sit on the boards with the risers underneath. I will be sure to send a picture once I have a set together but I am loving the concept. Super light and all the pieces can fit in a very small space.
I will be writing about this on my next few posts..... all the things I am doing to get ready for the mega wholesale show. So very much to do! Just to cross a few things off my list I managed to get over to Home Depot to purchase additional bulbs, halogen light fixtures and electric cord. Left before realizing I meant to double up on everything! If something can go wrong, it probably will. Always best to have two of everything you cannot function without just in case!
Most of the new line is ready and I am excited to offer a little peak here. I am so excited and so nervous all at the same time. This is a new look but it feels right and I really want to continue to explore it. Lets hope my retailers are as in love with it as I am!